About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Wednesday • June 4, 2025
TikTok Announces AI Ad Tools For Precise Targeting
The Company Announced New AI-Powered Ad and Creator Tools Designed to Help Brands
TikTok, which became popular among users and brands because of its powerful algorithm, is making an effort to bring more real-time data-driven insights to advertisers.
At TikTok’s annual ad summit on Tuesday, the company announced new AI-powered ad and creator tools designed to help brands enhance their chances of reaching intended audiences with tailored campaigns.
By utilizing a data-driven AI approach to advertising, TikTok’s global head of product solutions and operations David Kaufman assured brands attending the event of the company’s full-funnel functionality – “from that first scroll to the final purchase.”
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Friday • May 23, 2025
Reddit Releases Dynamic Ads To All Advertisers
Reddit Introduced Dynamic Product Ads Shortly After it Finalized its IPO
Last month, when Reddit began testing this new ad feature with a handful of brands, the company said the Dynamic Product Ads sprung from two key findings — that an average of 40% of new conversations on Reddit are related to purchase decisions and product categories, and that 75% of shoppers reported that they can have genuine discussions about which products or brands to check out on Reddit.
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Thursday • May 15, 2025
PayPal, Perplexity Team for AI-Powered Commerce
Partnership Brings Agentic Commerce to the Perplexity AI-Powered Search Engine
Perplexity AI has teamed with PayPal to offer users looking for products, booking travel or buying tickets the ability to check out instantly while using the search engine.
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Thursday • May 15, 2025
Expedia brings generative AI trip-planning tool to Instagram
The Travel Company is Also Expanding its Search and Discovery Capabilities
Expedia’s new Trip Matching feature capitalizes on the growing influence of social media on travel decisions, with nearly two-thirds of travelers reporting that such platforms are their primary source for inspiration, according to Expedia. Coupled with consumers’ growing use of generative AI, the company is demonstrating how it is adapting to an evolving digital landscape.
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Thursday • May 8, 2025
Pinterest Announces First Quarter 2025 Results, Delivers 16% Revenue Growth and RecordUsers
Record 570 Million Global Monthly Active Users, an Increase of 10%
“Our strong results in the first quarter demonstrate continued momentum in revenue, user growth and engagement,” said Bill Ready, CEO of Pinterest. “As the macroeconomic and digital ad landscape evolves, our strategy and consistent execution has made Pinterest more resilient than ever. The fundamentals in the business are strong and we’re continuing to see healthy growth. Our AI advancements are helping users take action and make more intentional shopping decisions. We’re driving performance for advertisers and winning market share, giving us a solid foundation for long-term, sustainable growth.”
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Thursday • May 8, 2025
Meta Launches Thread Video Ads and Revives Facebook Live Ads
At its NewFronts Event, the Company Revealed that Nearly 4.5 billion Reels are Reshared Across Meta Daily
Meta is ramping up its Threads and Facebook ad and creator offerings while doubling down on video formats. At its NewFronts presentation today, the social media giant pitched advertisers on a suite of new video products, some fresh while others familiar.
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