About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Wednesday • September 17, 2025
Reddit Helps Brands Target Engaged Video Viewers
To Help Brands Better Target Engaged Video Watchers on the Platform, Reddit has Announced the Beta Launch of Its 6-second “Engaged Video Views”
“Unlike our traditional video view objective, which optimizes for shorter, 2-second views, 6-second Engaged Video Views goes deeper,” the company says, adding that the feature is designed to maximize meaningful interactions and ensure brands’ ad spend is driving results.
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Monday • September 8, 2025
Snap Leans Into Gen AI With Open-Prompt Image Lens
Snapchat’s New “Imagine Lens” Marks the Social Media Company’s First Generative-AI Lens Dictated by Free-Form Text Prompts
Snap’s Imagine Lens builds on the company’s 2023 launch of its “Dreams” Lens, which uses AI to generate fantastical image-based alternatives to a user’s uploaded selfies. However, Snap says its Imagine Lens offers users more freedom for image generation because of users’ ability to type in how they want to alter uploaded photos.
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Thursday • August 28, 2025
TikTok owner ByteDance eyes valuation of over $330 billion as revenue surpasses Meta
ByteDance Sets Valuation at Over $330 Billion for New Share Buyback, Sources Say
ByteDance, the owner of short-video app TikTok, is set to launch a new employee share buyback that will value the Chinese technology giant at more than $330 billion, driven by continued revenue growth, said three people with knowledge of the matter.
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Monday • June 23, 2025
Snapchat Acquires Calendar App Aimed At Teens
To Further Engage Teenage Consumers, Snapchat Recently Acquired a Calendar-based App called Saturn
Joining forces is a strategic move by Snap to deepen its place in teens’ digital lives. The social media company has yet to disclose specific details about the deal, but did state that buying Saturn may inspire the launch of future calendar-focused features on the platform.
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Friday • June 20, 2025
X’s Payment Arm Readies Debit Card Functionality
X Money — A Key Piece of Elon Musk’s “Everything App” Goals for his Platform, X — May be Planning to Expand Beyond Digital Payments
This week, app intelligence firm App Sensa discovered new strings of code in X that hint at debit card functionality. The code also mentions usernames, meaning that card holders may be able to customize their debit cards with their X usernames.
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Monday • June 16, 2025
Reddit unveils AI-driven ad tools to help brands tap into user discussions
Reddit Launched Two New AI-powered Advertising Features Aimed at Helping Brands Drive Greater Engagement by Tapping User Conversations
The company said its AI-driven tool, “Reddit Insights powered by Community Intelligence”, would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas.
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