About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • January 13, 2026
Prime Video Sets NFL Streaming Record With Wild Card Game
The League’s First Playoff Round is Running Well Ahead of 2025’s Numbers
Prime Video’s telecast of the Chicago Bears’ comeback victory over the Green Bay Packers averaged 31.61 million viewers, the largest audience to date for a streaming-exclusive NFL game. The previous record — which stood for all of 16 days — was 27.52 million for Netflix’s Christmas telecast of a game between the Detroit Lions and Minnesota Vikings.
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Wednesday • January 7, 2026
Pinterest, Roku Bring Pinners To CTV
Following Its Acquisition of tvScientific, Pinterest has Announced a Creator-Focused CTV Series via the Roku TV Streaming Company
In line with HGTV programming or fixer-upper shows like “Queer Eye,” “Bring My Pinterest to Life” features known Pinterest creators, or “Pinners,” helping everyday people carry out the design projects they would likely be researching on the Pinterest app. The series will take place across six episodes, featuring creators’ Drew Michael Scott, Caroline Vazzana and Tay BeepBoop Nakamoto, who will work to transform real peoples’ Pinterest boards into real spaces while using specific products and brands advertised on the social platform.
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Monday • January 5, 2026
Amazon Fire TV OS gets a much-needed revamp
Amazon Made Significant Changes to Fire TV’s Design to Make It a Viable OS Competitor to Google, Roku, and Apple
The new layout is better organized and reminiscent of Google TV. And its arrangement looks far more easy to navigate. Instead of in the middle of the screen alongside installed apps, there are tabs across the top of the screen for search, home, and pages separated into movies, TV shows, sports, news, and live content. Those different tabs will aggregate content from across all of your active subscriptions, instead of only by app.
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Tuesday • December 16, 2025
Instagram TV app coming to Amazon Fire streaming device
Meta said Tuesday that the Company will Begin Testing Its Instagram for TV App in the U.S. via Amazon’s Fire TV Streaming Devices
Instagram users will now be able to watch Reels short-form videos on bigger screens. Meta said Tuesday that the company will begin testing its Instagram for TV app in the U.S. via Amazon Fire TV streaming devices, underscoring the photo-sharing app’s effort to become a major video platform beyond smartphones, taking on TikTok and YouTube.
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Wednesday • September 10, 2025
Netflix turns to Amazon to make its ads easier to buy
The Streaming Wars May be Far from Over but Netflix and Amazon are Already Finding Common Ground in Advertising
Starting in Q4, Netflix will make its ad inventory available to buy through Amazon’s programmatic buying platform the Amazon DSP in 12 markets including the U.S., the U.K., Germany and Japan.
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Tuesday • September 2, 2025
Walmart+ adds Peacock to streaming offerings to better compete with Amazon Prime
Walmart Will Soon Expand Its Streaming Offerings to Its Subscription Members, with the Retail Giant Announcing a New Partnership with NBCUniversal’s Peacock
Starting Sept. 15, Walmart+ subscribers can choose to receive ad-supported versions of Peacock Premium or Paramount+ as part of their membership. Every 90 days, Walmart+ members can switch between the two services.
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