About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Thursday • July 17, 2025
Netflix to Roll Out Interactive Ads Later This Year
Netflix Said It Expects Advertising Revenue to Roughly Double in 2025, as the Company Introduces Interactive Ads in the Second Half of the Year
Netflix expects its advertising revenue to double in 2025, fueled by successful upfront deals and the global rollout of its proprietary ad tech stack. The company is expanding into new verticals, including gaming and live entertainment venues like Netflix House, set to open in late 2025.
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Monday • July 7, 2025
Trump Media launches TV streaming platform with Newsmax channel globally
Trump Media & Technology Group Launched Its TV Streaming Platform, Truth+, Globally on Monday
The move also allows conservative news outlet Newsmax, which went public in March, to increase its presence outside the United States. Trump Media said users can now access streaming channels and on-demand video through Truth+ apps on iOS, Android, web, and connected TV platforms, including Apple TV, Android TV, Amazon Fire TV, and Roku.
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Monday • May 12, 2025
Amazon Goes Upfront: Prime Video Monthly Viewing Hours Rises 40%
Industry Estimates Projecting Amazon Prime Video will Total $1.7 Billion Advertising Revenue this Year
With industry estimates projecting Amazon Prime Video will total $1.7 billion advertising revenue this year, the premium streaming service now says engagement — in terms of monthly viewing hours — is also surging, rising 40%.
Speaking at Prime Video’s upfront presentation on Monday, Tanner Elton, vice president of U.S. advertising sales for Amazon, added that the viewer-consumer connection from the year-old advertising option, which started up over a year ago on Prime Video, to the e-commerce Amazon business has been a “game changer.”
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Sunday • January 26, 2025
Paramount Brings Live Shoppable Ads to the NFL Playoffs
Fans can shop for snacks and entertainment during the AFC Championship game in the CBS Sports digital storefront.
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it’s bringing live, shoppable ads to Sunday’s NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront, a second-screen shoppable experience.
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Wednesday • January 15, 2025
Netflix Projected To Top $3.2B In Ad Revenue This Year
Monthly Active Users in The U.S. and Canada to Rise to 41.9 Million (2025) to 71.2 Million (2030).
Live sports and other events will help to double advertising revenue at Netflix to $3.2 billion in 2025, according to estimates from New Street Research. It estimates 56% of 2025 results will come from the U.S. and Canada — $1.8 billion (up from $913 million). “We think the two most important variables to achieving this — or not — are U.S/Canada MAUs [monthly active users] and CPMs [cost per thousand viewers],” says Dan Salmon, media analyst of New Street.
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Monday • January 13, 2025
Disney launches new Ad tech tools at Global Tech & Data Showcase
“In This Transformative Era of Advertising, Brands Need More Than Just Compelling Storytelling.”
Disney Advertising unveiled a suite of ground-breaking ad technology tools during its fifth annual Global Tech & Data Showcase in Las Vegas. Held at the Chelsea Theater, the event brought together top brands, agencies, and clients to showcase Disney’s latest advancements in ad tech and innovation strategy. Rita Ferro, President of Global Advertising at The Walt Disney Company, announced that Disney’s ad-supported platforms, including Disney+, Hulu, and ESPN+, have reached a combined monthly active user base of 157 million globally.
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