About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • June 3, 2025
WPP Achieves Media Singularity, Unveils Industry-First ‘Large Marketing Model’
The “Large Marketing Model” is Allegedly Capable of Turning Trillions of Data Signals Into Predictive Actionable Intelligence
In what it claims to be an industry-first, WPP Media this morning unveiled what it calls a “Large Marketing Model” capable of turning “trillions of data signals into predictive actionable intelligence, so you can perform in every channel, every market and with every consumer globally.” Or at least, that’s what a freshly YouTube-posted sizzle reel claims.
The new “LMM” is named “Open Intelligence,” and the reel, press release and press contacts assert it is — to their knowledge — an industry-first data platform capable of what sounds like Singularity-level omniscience: “It’s always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the world’s most sophisticated feedback loop.”
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Monday • June 2, 2025
Meta Aims to Fully Automate Ad Creation Using AI
AI-Powered Advertising is Part of CEO Mark Zuckerberg’s Vision for the Company’s Future
Meta Platforms is betting that automation is the future of ads. The social-media company aims to enable brands to fully create and target ads using artificial intelligence by the end of next year, according to people familiar with the matter.
Meta’s ad platform already offers some AI tools that can generate variations of existing ads and make minor changes to them before targeting the ads to users on Facebook and Instagram. Now, the company aims to help brands create advertising concepts from scratch.
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Friday • May 23, 2025
Reddit Releases Dynamic Ads To All Advertisers
Reddit Introduced Dynamic Product Ads Shortly After it Finalized its IPO
Last month, when Reddit began testing this new ad feature with a handful of brands, the company said the Dynamic Product Ads sprung from two key findings — that an average of 40% of new conversations on Reddit are related to purchase decisions and product categories, and that 75% of shoppers reported that they can have genuine discussions about which products or brands to check out on Reddit.
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Thursday • May 22, 2025
Uber Will Sell In-Car Ads in New York City, Reversing a Longstanding Ban
New Yorkers Groan at Backseat Ads, but Uber is Betting on its Data and Design to Flip Perception
Starting in June, people hailing an Uber in New York City may be greeted by more than just their driver. JourneyTV, Uber’s in-car ad network, will begin running video ads on the tablets installed in some ride-sharing vehicles across the city. Ads will range from 15-second spots to longer 30-, 60-, and 90-second formats, as well as full-length trailers.
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Monday • May 12, 2025
Amazon Goes Upfront: Prime Video Monthly Viewing Hours Rises 40%
Industry Estimates Projecting Amazon Prime Video will Total $1.7 Billion Advertising Revenue this Year
With industry estimates projecting Amazon Prime Video will total $1.7 billion advertising revenue this year, the premium streaming service now says engagement — in terms of monthly viewing hours — is also surging, rising 40%.
Speaking at Prime Video’s upfront presentation on Monday, Tanner Elton, vice president of U.S. advertising sales for Amazon, added that the viewer-consumer connection from the year-old advertising option, which started up over a year ago on Prime Video, to the e-commerce Amazon business has been a “game changer.”
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Thursday • May 8, 2025
Pinterest Announces First Quarter 2025 Results, Delivers 16% Revenue Growth and RecordUsers
Record 570 Million Global Monthly Active Users, an Increase of 10%
“Our strong results in the first quarter demonstrate continued momentum in revenue, user growth and engagement,” said Bill Ready, CEO of Pinterest. “As the macroeconomic and digital ad landscape evolves, our strategy and consistent execution has made Pinterest more resilient than ever. The fundamentals in the business are strong and we’re continuing to see healthy growth. Our AI advancements are helping users take action and make more intentional shopping decisions. We’re driving performance for advertisers and winning market share, giving us a solid foundation for long-term, sustainable growth.”
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