About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • June 10, 2025
Amazon Ads Launches New AI-Powered Video Generation Tool
Expect to See More AI-Generated Ads on the Amazon Website Going Forward
On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023.
The video generator, which is now free to use for users with an authenticated Amazon seller account, allows for the creation of eight-second video ads (which the company describes as “low-motion,” presumably meaning that not much is actually moving in frame) from existing product images.
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Thursday • June 5, 2025
Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform
Buyers Cite Amazon’s Pricing, Inventory Access and Flexibility as Key Advantages
Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV (CTV), from The Trade Desk’s demand-side platform (DSP) to Amazon’s. Key reasons include lower fees, improved user interface, greater measurement visibility, exclusive live sports, Prime Video’s growing reach, and a more collaborative partnership model.
One global auto brand moved approximately $80 million in annual ad spend from The Trade Desk to Amazon’s platform by the end of Q1, according to an adtech executive familiar with the deal, speaking anonymously to protect industry relations. Part of the reason for the move is that the brand can now sell its cars on Amazon.
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Wednesday • June 4, 2025
TikTok Announces AI Ad Tools For Precise Targeting
The Company Announced New AI-Powered Ad and Creator Tools Designed to Help Brands
TikTok, which became popular among users and brands because of its powerful algorithm, is making an effort to bring more real-time data-driven insights to advertisers.
At TikTok’s annual ad summit on Tuesday, the company announced new AI-powered ad and creator tools designed to help brands enhance their chances of reaching intended audiences with tailored campaigns.
By utilizing a data-driven AI approach to advertising, TikTok’s global head of product solutions and operations David Kaufman assured brands attending the event of the company’s full-funnel functionality – “from that first scroll to the final purchase.”
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Tuesday • June 3, 2025
WPP Achieves Media Singularity, Unveils Industry-First ‘Large Marketing Model’
The “Large Marketing Model” is Allegedly Capable of Turning Trillions of Data Signals Into Predictive Actionable Intelligence
In what it claims to be an industry-first, WPP Media this morning unveiled what it calls a “Large Marketing Model” capable of turning “trillions of data signals into predictive actionable intelligence, so you can perform in every channel, every market and with every consumer globally.” Or at least, that’s what a freshly YouTube-posted sizzle reel claims.
The new “LMM” is named “Open Intelligence,” and the reel, press release and press contacts assert it is — to their knowledge — an industry-first data platform capable of what sounds like Singularity-level omniscience: “It’s always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the world’s most sophisticated feedback loop.”
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Monday • June 2, 2025
Meta Aims to Fully Automate Ad Creation Using AI
AI-Powered Advertising is Part of CEO Mark Zuckerberg’s Vision for the Company’s Future
Meta Platforms is betting that automation is the future of ads. The social-media company aims to enable brands to fully create and target ads using artificial intelligence by the end of next year, according to people familiar with the matter.
Meta’s ad platform already offers some AI tools that can generate variations of existing ads and make minor changes to them before targeting the ads to users on Facebook and Instagram. Now, the company aims to help brands create advertising concepts from scratch.
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Friday • May 23, 2025
Reddit Releases Dynamic Ads To All Advertisers
Reddit Introduced Dynamic Product Ads Shortly After it Finalized its IPO
Last month, when Reddit began testing this new ad feature with a handful of brands, the company said the Dynamic Product Ads sprung from two key findings — that an average of 40% of new conversations on Reddit are related to purchase decisions and product categories, and that 75% of shoppers reported that they can have genuine discussions about which products or brands to check out on Reddit.
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