About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • June 10, 2025
Amazon Ads Launches New AI-Powered Video Generation Tool
Expect to See More AI-Generated Ads on the Amazon Website Going Forward
On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023.
The video generator, which is now free to use for users with an authenticated Amazon seller account, allows for the creation of eight-second video ads (which the company describes as “low-motion,” presumably meaning that not much is actually moving in frame) from existing product images.
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Thursday • May 15, 2025
PayPal, Perplexity Team for AI-Powered Commerce
Partnership Brings Agentic Commerce to the Perplexity AI-Powered Search Engine
Perplexity AI has teamed with PayPal to offer users looking for products, booking travel or buying tickets the ability to check out instantly while using the search engine.
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Thursday • May 8, 2025
Pinterest Announces First Quarter 2025 Results, Delivers 16% Revenue Growth and RecordUsers
Record 570 Million Global Monthly Active Users, an Increase of 10%
“Our strong results in the first quarter demonstrate continued momentum in revenue, user growth and engagement,” said Bill Ready, CEO of Pinterest. “As the macroeconomic and digital ad landscape evolves, our strategy and consistent execution has made Pinterest more resilient than ever. The fundamentals in the business are strong and we’re continuing to see healthy growth. Our AI advancements are helping users take action and make more intentional shopping decisions. We’re driving performance for advertisers and winning market share, giving us a solid foundation for long-term, sustainable growth.”
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Thursday • May 8, 2025
Merchant Success Drives Shopify’s Excellent Q1—Delivering Strong Revenue Growth AND Profitability
Shopify Achieved 27% Revenue Growth and 15% Free Cash Flow Margin
“Our Q1 results confirm two clear facts. First, we are delivering both growth and profitability at scale. Second, businesses perform better on Shopify, regardless of market conditions,” said Harley Finkelstein, President of Shopify. “We built Shopify for times like these. We handle the complexity so merchants can focus on their customers. We ship products faster than anyone else, giving merchants the edge they need to succeed.”
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Wednesday • May 7, 2025
Shopify Moves AI Assistant To Reasoning For Merchants
Shopify’s AI-Powered Commerce Assistant Has Entered a Phase of Advanced Multistep Reasoning that Supports Image Generation
Sidekick now can answer more complex questions and requests. Reporting identifies underlying causes of business challenges, recommends preventative strategies, and delivers executable multistep solutions.
The reason for sales declines are no longer hidden in a black box. Sidekick can help explore potential reasons by reviewing inventory, marketing efforts, and customer behavior patterns, and then offer suggestions to get campaigns or sales back on track.
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Thursday • February 20, 2025
Amazon tests search feature that shows products it doesn’t sell
Currently in beta, the expanded search function will send shoppers to a brand’s website if the product they want isn’t sold on Amazon.
As more brands turn to AI to help with product search, Amazon is looking beyond its platform to improve the customer experience. The move increases the chances for shoppers to find exactly what they need through the familiarity of Amazon’s site. When customers are redirected to a brand’s website, the brand manages all payments and orders. Some brands may use the Buy with Prime feature, though, which allows shoppers to receive Prime delivery benefits on their order, even if it isn’t sold by Amazon.
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