About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Thursday • February 20, 2025
Amazon tests search feature that shows products it doesn’t sell
Currently in beta, the expanded search function will send shoppers to a brand’s website if the product they want isn’t sold on Amazon.
As more brands turn to AI to help with product search, Amazon is looking beyond its platform to improve the customer experience. The move increases the chances for shoppers to find exactly what they need through the familiarity of Amazon’s site. When customers are redirected to a brand’s website, the brand manages all payments and orders. Some brands may use the Buy with Prime feature, though, which allows shoppers to receive Prime delivery benefits on their order, even if it isn’t sold by Amazon.
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Sunday • January 26, 2025
Paramount Brings Live Shoppable Ads to the NFL Playoffs
Fans can shop for snacks and entertainment during the AFC Championship game in the CBS Sports digital storefront.
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it’s bringing live, shoppable ads to Sunday’s NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront, a second-screen shoppable experience.
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Thursday • December 5, 2024
TikTok Shop Hits $100M In Black Friday Sales
TikTok Shop Saw a 165% Increase in Shoppers Year-Over-Year
On Black Friday, TikTok’s in-app ecommerce platform garnered over $100 million in sales — reflecting a 3x increase year-over-year and a notable shift in the way consumers from the West are now approaching live shopping. “Fueled by both familiar and new creators within TikTok’s extensive community, there were over 4 billion #tiktokshopblackfriday views and 3.5 billion #tiktokshopcybermonday across the platform,” the company says.
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Wednesday • October 2, 2024
Amazon Follows Google Into Visual Search To Strengthen Shopping
The Company Announced Five Visual Search Features From Visual Suggestions to Circle to Search.
Images influence purchases. This is one reason that generative AI performs well when it comes to shopping apps and features. Amazon Lens internal data suggests a 70% increase year-over-year in site traffic worldwide when using this approach.
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Thursday • September 19, 2024
Amazon Ads launches a new AI Video generator
New Generative AI Empowers Advertisers to Elevate Creativity, Crafting Ads that Captivate Audiences
Today at Accelerate, Amazon Ads announced a new feature that uses generative AI technology to make it easier for advertisers to create more interesting and relevant video ads for customers. The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product’s distinct selling proposition and features, leveraging Amazon’s unique insights to vividly bring a product story to life.
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Monday • September 9, 2024
Amazon and Walmart are search advertising’s growth engines
Walmart’s Search Ads Match Amazon’s in Breadth and Consistency
The trend: Google’s share of search ad revenues will dwindle to a hair over 50% this year, down from about 55% two years earlier. Retail media search will capture the majority of new search ad dollars over the next few years.
As the channel gains momentum, generative AI (genAI) and measurement are two areas to watch. So, which retailers are capturing retail media search ad budgets, and what’s next in retail media search?
Walmart leads the pack: Walmart’s (a distant) second to Amazon. It will account for nearly 4 in 10 non-Amazon retail media search ad dollars this year—more than any other single competitor. That translates to $2.42 billion in search ad revenues.
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