About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Wednesday • September 17, 2025
Amazon Upgrades AI From Chatbot to Business Partner
Amazon has Upgraded Project Amelia with Agentic AI that can Reason, Plan and Take Actions with a Seller’s Approval
The company said in a press release Wednesday (Sept. 17) the enhanced Seller Assistant now goes beyond Q&A guidance to monitor inventory, manage compliance and generate advertising campaigns, positioning the eCommerce giant as a more active partner to the millions of independent merchants on its marketplace.
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Tuesday • September 2, 2025
Walmart+ adds Peacock to streaming offerings to better compete with Amazon Prime
Walmart Will Soon Expand Its Streaming Offerings to Its Subscription Members, with the Retail Giant Announcing a New Partnership with NBCUniversal’s Peacock
Starting Sept. 15, Walmart+ subscribers can choose to receive ad-supported versions of Peacock Premium or Paramount+ as part of their membership. Every 90 days, Walmart+ members can switch between the two services.
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Wednesday • August 27, 2025
GenAI retail traffic surges 4,700%, reshaping the path to purchase
Online Retail Traffic from Generative AI (genAI) Sources is Exploding, Highlighting How AI Tools are Intercepting and Guiding the Product Search Journey
Growing confidence in AI is narrowing the gap between AI-assisted shoppers and traditional shoppers. AI is also becoming more embedded in mobile shopping, including voice assistant and on-the-go shopping queries: 26% of genAI-driven retail traffic came through mobile in July, per Adobe, up from 18% in January.
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Tuesday • June 10, 2025
Amazon Ads Launches New AI-Powered Video Generation Tool
Expect to See More AI-Generated Ads on the Amazon Website Going Forward
On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023.
The video generator, which is now free to use for users with an authenticated Amazon seller account, allows for the creation of eight-second video ads (which the company describes as “low-motion,” presumably meaning that not much is actually moving in frame) from existing product images.
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Thursday • May 15, 2025
PayPal, Perplexity Team for AI-Powered Commerce
Partnership Brings Agentic Commerce to the Perplexity AI-Powered Search Engine
Perplexity AI has teamed with PayPal to offer users looking for products, booking travel or buying tickets the ability to check out instantly while using the search engine.
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Thursday • May 8, 2025
Pinterest Announces First Quarter 2025 Results, Delivers 16% Revenue Growth and RecordUsers
Record 570 Million Global Monthly Active Users, an Increase of 10%
“Our strong results in the first quarter demonstrate continued momentum in revenue, user growth and engagement,” said Bill Ready, CEO of Pinterest. “As the macroeconomic and digital ad landscape evolves, our strategy and consistent execution has made Pinterest more resilient than ever. The fundamentals in the business are strong and we’re continuing to see healthy growth. Our AI advancements are helping users take action and make more intentional shopping decisions. We’re driving performance for advertisers and winning market share, giving us a solid foundation for long-term, sustainable growth.”
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