About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Monday • March 2, 2026
Meta Tests AI Shopping Research Tool to Rival ChatGPT, Gemini
CEO Mark Zuckerberg has Made it a Goal for Meta to Build “Personal Superintelligence” as It Competes with Other Popular Chatbots
The feature, which allows requests for product suggestions, is being rolled out to some US-based users of the Meta AI web browser. The chatbot responds with a carousel of product images that include captions with information about the brand, website, and price. It also offers a brief explanation of its recommendations in bullet-point form.
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Thursday • January 8, 2026
Microsoft debuts Copilot Checkout, joining AI shopping race vs. Amazon, Google and OpenAI
Microsoft is Making Its own Bid to Turn AI Conversations into Agentic Commerce
Copilot Checkout lets users complete purchases directly within the AI chatbot, without being redirected to an external website. The company is betting that its existing enterprise technology footprint and established relationships with large retailers will give it an edge over OpenAI, Google, and Amazon in winning over merchants wary of giving up control to retail rivals or AI intermediaries.
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Monday • December 1, 2025
Amazon’s AI chatbot Rufus drove sales on Black Friday
Amazon’s AI Chatbot, Rufus, saw a Surge of Adoption on Black Friday, according to New Data Published by Market Intelligence Firm Sensor Tower
In the U.S., Amazon sessions that resulted in a purchase surged 100% on Black Friday compared with the trailing 30 days, while sessions that resulted in a purchase and didn’t include Rufus increased by only 20%. In addition, Amazon saw a 75% day-over-day increase for sessions that included Rufus and resulted in a purchase, compared with just a 35% day-over-day increase for sessions without Rufus that had resulted in a purchase.
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Tuesday • November 4, 2025
Shopify says AI traffic is up 7x since January, AI-driven orders are up 11x
The Company’s Advantage in the AI Era comes from Its Ability to Access the Data from Millions of Merchants and Billions of Transactions
E-commerce software provider Shopify is bullish on AI-powered shopping agents, citing AI as an “incredible tool” to enable more entrepreneurs and calling it the “biggest shift in technology since the internet” during its third-quarter earnings call. The company, which partnered with ChatGPT maker OpenAI in September, reported that traffic from AI tools to its online stores is up 7x since January of this year, and purchases attributed to AI-powered search have increased by 11x.
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Thursday • October 16, 2025
Twitch adds a new live-shopping feature powered by Amazon Ads
Twitch Will Now Allow Its Users to Buy Products Without Dragging Them Away From the Stream They’re Watching
Announced ahead of TwitchCon, which kicks off today in San Diego, Twitch is launching the live-shopping feature in partnership with e.l.f. Cosmetics, a sub-brand of e.l.f. Beauty. The tech is powered by Amazon Ads.
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Tuesday • October 14, 2025
Walmart partners with OpenAI for ChatGPT shopping feature
Shares of the Company Rose 5% to $107.21 at Market Close Following the Announcement
Walmart said on Tuesday it was partnering with OpenAI to enable customers and Sam’s Club members to shop directly within ChatGPT, using the AI chatbot’s Instant Checkout feature. The world’s largest retailer is expanding its use of artificial intelligence as companies across sectors adopt the technology to simplify tasks and cut costs.
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