About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • September 24, 2024
TikTok comes for Google’s ad business as it starts letting advertisers target its search results page
TikTok Says Brands Will Be Able to Reach Users When They Are Actively Exploring Content and Looking for Something Specific
After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. TikTok announced on Tuesday that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear in search results.
While TikTok’s search results page already includes ads, brands will now have full control over how their content appears on the page. Given TikTok’s influence on users’ shopping behavior, it makes sense for the company to give brands a way to reach consumers while actively searching for something.
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Monday • September 9, 2024
AI-powered visual search comes to the iPhone
Apple Says The Feature Will Respect Your Privacy and That Its Services Will Never Store Your Images
Visual search is coming to the iPhone, powered by Apple Intelligence, Apple’s suite of AI capabilities, the company announced at Monday’s Apple Event 2024. The Camera Control, the new button on the iPhone 16 and 16 Plus, can launch what Apple calls “visual intelligence” — basically a reverse image search combined with some text recognition.
If you use visual intelligence to search for a restaurant, for example, it’ll pull up restaurant hours, ratings and options to check out the menu or make a reservation, Apple says. Or, if you come across a flier for an event, you can use visual intelligence to quickly add the title, time, date and location to your calendar.
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Thursday • August 22, 2024
The Search Engine Wars Are Back On
Google Has Something to Worry About
In June 2000, Google announced that it had won the search wars. “Google will now provide the default search service for Yahoo!” wrote founders Sergey Brin and Larry Page with a very 2000 sign-off: “Keep on Googlin’.” Over the nearly 25 years since, that’s what everyone did, turning Google into a $2 trillion company. Google took control of the most valuable thing on the internet — the box that people ask for stuff — and guarded it.
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Thursday • August 1, 2024
Microsoft Adds OpenAI to Its List of Competitors in AI and Search
Software Giant Counts Its Partner Among Rivals Such as Amazon and Google in Annual Report
Microsoft MSFT -2.70%decrease; red down pointing triangle named OpenAI among its significant rivals, acknowledging that its most important partner in artificial intelligence is also increasingly competing for some of the same business.
The software giant, which has invested more than $13 billion in OpenAI, added the startup to its list of competitors in its fiscal 2024 report filed this week—the first time Microsoft has designated its partner that way in the annual filing. The maker of ChatGPT joined a shortlist of AI rivals named in the document, including Amazon AMZN -9.42%decrease; red down pointing triangle.com and Google.
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Wednesday • July 31, 2024
Microsoft Bing Advertising Revenue Up 19% (Back To Growth?)
Microsoft Reported Better-Than-Expected Earnings and Revenue For the Fiscal Fourth Quarter
Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter was 10 quarterly earning reports ago, in Q3 2022.
Microsoft wrote, “Search and news advertising revenue excluding traffic acquisition costs increased 19%.”
Here are the highlights of the report: Revenue was $64.7 billion and increased 15% (up 16% in constant currency), operating income was $27.9 billion and increased 15% (up 16% in constant currency), net income was $22.0 billion and increased 10% (up 11% in constant currency), and diluted earnings per share was $2.95 and increased 10% (up 11% in constant currency).
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Tuesday • July 30, 2024
Perplexity will put ads in its AI search engine and share revenue with publishers
Its First Partners Include TIME, Fortune, The Texas Tribune and WordPress
When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday.
The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots.
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