About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
-
Friday • January 3, 2025
Spotify’s Video-First Creator Payout Program Launches In U.S., U.K., Australia, Canada
The Company’s Partner Program is Promising a Cut of Ad Sales
Spotify has announced the launch of its “Partner Program,” a video-first initiative designed to pay creators in the U.S., the U.K., Australia, and Canada a portion of the company’s advertising revenue depending on how much engagement their videos receive from paid subscribers.
The program aligns the audio-streaming platform more closely with YouTube, especially as Spotify doubles down on video podcasting – a popular medium over the past year – and competes for more than audio budgets in the digital advertising pool.
-
Wednesday • December 11, 2024
Facebook’s Global Ad Revenue Poised To Top $100B In 2024: Report
The Platform is Poised to Surpass $100 Billion in 2024, With a Global Advertising Audience of 2.2 billion
Facebook, Meta’s original social media platform, has managed to survive over two decades of fluctuating consumer interests, major lawsuits and market fluctuations, remaining as the most populous and best-monetized social network in the world. Facebook’s revival, according to WARC, has been fueled by APAC advertisers targeting Western Gen Z consumers, paired with the success of AI innovation and a decision to move away from targeting in favor of outcomes.
-
Monday • December 9, 2024
Reddit’s new AI search tool helps you find Reddit answers without Google
Reddit Answers Uses AI to Answer Your Questions with Summarized Information from Across the Platform
Reddit is launching a new AI-powered search tool called Reddit Answers to help you more easily find information on the platform. The tool, similar to other AI search products, responds to queries by generating well-formatted responses and showing links to its sources.
-
Friday • December 6, 2024
X’s Grok AI chatbot is now available to all users
You No Longer Need a Premium Subscription to Access The ‘Humorous’ Chatbot
Elon Musk’s AI chatbot Grok is now available to free users on X. Several users noticed the change on Friday, which gives non-Premium subscribers the ability to send up to 10 messages to Grok every two hours.
xAI launched Grok last year as a “humorous AI assistant,” but it was only available to Premium subscribers. In August, xAI added a text-to-image generation feature to Grok, which turned out to be capable of producing some questionable images.
-
Friday • October 25, 2024
X Revamps Ads Platform
The Company Says the Redesign is Focused on Attracting More Small Businesses and Driving Better Results
The microblogging app says its “entirely new X Ads platform,” available now to “select new advertisers,” uses the company’s AI technology to “enhance targeting efficiency.” Advertisers will also be able to set their desired cost per action — a feature aiming to help maximize SMBs’ profitability in the app.
In addition, the company says it has added other features, including bid optimization for brands’ target ROI, automatic tracking pixel creation for enhanced measurement, one-click DM support, and AI-powered “Auto Targeting,” which uses internal engagement insight to optimize delivery of brands’ ads to their desired audience.
-
Tuesday • October 8, 2024
Snapchat is bringing ads to the Chat tab
Users Will Now Start to See “Sponsored Snaps” From Advertisers Alongside Messages From Their Friends
Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends.
Users won’t be notified about Sponsored Snaps and will be able to tell them apart from regular messages, the company says. If a person decides to leave a Sponsored Snap unopened, it will eventually be removed from their inbox. If a user decides to open a Sponsored Snap, they can reply to the ad or click on a link to learn more.
SHARE