About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Wednesday • January 21, 2026
Threads To Roll Ads Out Globally To All Users
Following the Global Availability of Ads on Threads to All Advertisers Last Spring, the App will Expand Ads to Its 400 Million Users in a “Gradual Rollout”
The announcement states that users can expect the same level of personalization in Threads ads as what they are accustomed to on Facebook and Instagram, as all ads will be powered by Meta’s AI ads system. Since its initial launch in 2023, Meta has worked on building out ad opportunities for advertisers and creators by introducing new AI-powered ad tools, formats and cross-platform accessibility.
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Tuesday • December 16, 2025
Instagram TV app coming to Amazon Fire streaming device
Meta said Tuesday that the Company will Begin Testing Its Instagram for TV App in the U.S. via Amazon’s Fire TV Streaming Devices
Instagram users will now be able to watch Reels short-form videos on bigger screens. Meta said Tuesday that the company will begin testing its Instagram for TV app in the U.S. via Amazon Fire TV streaming devices, underscoring the photo-sharing app’s effort to become a major video platform beyond smartphones, taking on TikTok and YouTube.
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Thursday • November 13, 2025
TikTok Launches Public Broadcast Feature For Brands, Creators
TikTok is Essentially Trying to Make it Easier for Brands and Creators to Inform their Fans about Important News, Updates, Exclusive Content, Deals and More
Like Instagram’s “Broadcast Channels” feature, TikTok’s newly launched public messaging channel “Bulletin Board” is designed to help creators and brands share content directly with their followers in a “one-to-many broadcast” style, according to a company statement.
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Wednesday • November 5, 2025
Snap Shares Soar on $400 Million Perplexity AI Deal
Snapchat Parent’s Stock Rises as Much as 25% in After-Hours Trading
Starting in early 2026, Perplexity will appear in the popular Chat interface for Snapchat’s nearly one billion monthly active users. The AI company will pay Snap $400 million over a year in a deal that includes cash and equity. That’s about 7% of the social-media company’s 2024 sales.
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Thursday • October 23, 2025
Snapchat Makes Open-Prompt AI Lens Free For All U.S. Users
Two Months After Snapchat Released Its “Imagine Lens” for Paying Subscribers, It is Bringing the Open-prompt AI Experience to Its 100 Million U.S. Users
Snap’s Imagine Lens marks the company’s first generative-AI lens dictated by free-form text prompts, pushing past its 2023 Dreams Lens, which uses AI to generate fantastical image-based alternatives to a user’s selfies. The Imagine Lens provides users with more freedom for image generation due to users’ ability to type in exactly how they want to alter their likeness before sharing an image with friends or to their story.
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Thursday • October 2, 2025
Snapchat Partners With Commerce Platform, Makes Targeting Easier
Snapchat has Launched an In-App Integration with WooCommerce
Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the popular ecommerce platform to tap into Snapchat Ads for more seamless consumer targeting. According to a statement from WooCommerce, the extension is designed to make it easier for brands to launch, track and manage direct-response campaigns for Snapchat’s 900 million monthly active users across the globe.
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