• Friday • May 23, 2025

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    Industry News Source

    Reddit Releases Dynamic Ads To All Advertisers

    Reddit Introduced Dynamic Product Ads Shortly After it Finalized its IPO

    Last month, when Reddit began testing this new ad feature with a handful of brands, the company said the Dynamic Product Ads sprung from two key findings — that an average of 40% of new conversations on Reddit are related to purchase decisions and product categories, and that 75% of shoppers reported that they can have genuine discussions about which products or brands to check out on Reddit.

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  • Thursday • May 22, 2025

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    Industry News Source

    Uber Will Sell In-Car Ads in New York City, Reversing a Longstanding Ban

    New Yorkers Groan at Backseat Ads, but Uber is Betting on its Data and Design to Flip Perception

    Starting in June, people hailing an Uber in New York City may be greeted by more than just their driver. JourneyTV, Uber’s in-car ad network, will begin running video ads on the tablets installed in some ride-sharing vehicles across the city. Ads will range from 15-second spots to longer 30-, 60-, and 90-second formats, as well as full-length trailers.

  • Monday • May 12, 2025

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    Industry News Source

    Amazon Goes Upfront: Prime Video Monthly Viewing Hours Rises 40%

    Industry Estimates Projecting Amazon Prime Video will Total $1.7 Billion Advertising Revenue this Year

    With industry estimates projecting Amazon Prime Video will total $1.7 billion advertising revenue this year, the premium streaming service now says engagement — in terms of monthly viewing hours — is also surging, rising 40%.

    Speaking at Prime Video’s upfront presentation on Monday, Tanner Elton, vice president of U.S. advertising sales for Amazon, added that the viewer-consumer connection from the year-old advertising option, which started up over a year ago on Prime Video, to the e-commerce Amazon business has been a “game changer.”

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  • Thursday • May 8, 2025

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    Pinterest Announces First Quarter 2025 Results, Delivers 16% Revenue Growth and RecordUsers

    Record 570 Million Global Monthly Active Users, an Increase of 10%

    “Our strong results in the first quarter demonstrate continued momentum in revenue, user growth and engagement,” said Bill Ready, CEO of Pinterest. “As the macroeconomic and digital ad landscape evolves, our strategy and consistent execution has made Pinterest more resilient than ever. The fundamentals in the business are strong and we’re continuing to see healthy growth. Our AI advancements are helping users take action and make more intentional shopping decisions. We’re driving performance for advertisers and winning market share, giving us a solid foundation for long-term, sustainable growth.”

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  • Thursday • May 8, 2025

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    Public Documents

    Product Innovation and Services Growth Drove Yelp’s First Quarter 2025 Results

    Net Revenue Increased by 8% Year Over Year to $359 Million

    “Our first quarter results demonstrate the strength of our services business and the progress we’ve made against our product roadmap,” said Jeremy Stoppelman, Yelp’s co-founder and chief executive officer. “Services revenue increased by 14% year over year in the first quarter, achieving the 16th consecutive quarter of double-digit growth, and we continued to see momentum in our product-led strategy. We recently rolled out 15 new features and updates to enhance the consumer experience and help businesses manage their operations more efficiently. Looking ahead, we’re excited about the lineup of AI advancements on our roadmap that will further transform the Yelp experience and streamline operations for local businesses. We believe that these efforts will unlock new opportunities for growth and enable us to deliver long-term value to our shareholders.”

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  • Thursday • May 8, 2025

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    Industry News Source

    Meta Launches Thread Video Ads and Revives Facebook Live Ads

    At its NewFronts Event, the Company Revealed that Nearly 4.5 billion Reels are Reshared Across Meta Daily

    Meta is ramping up its Threads and Facebook ad and creator offerings while doubling down on video formats. At its NewFronts presentation today, the social media giant pitched advertisers on a suite of new video products, some fresh while others familiar.

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