About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Wednesday • September 17, 2025
Reddit Helps Brands Target Engaged Video Viewers
To Help Brands Better Target Engaged Video Watchers on the Platform, Reddit has Announced the Beta Launch of Its 6-second “Engaged Video Views”
“Unlike our traditional video view objective, which optimizes for shorter, 2-second views, 6-second Engaged Video Views goes deeper,” the company says, adding that the feature is designed to maximize meaningful interactions and ensure brands’ ad spend is driving results.
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Wednesday • September 10, 2025
Netflix turns to Amazon to make its ads easier to buy
The Streaming Wars May be Far from Over but Netflix and Amazon are Already Finding Common Ground in Advertising
Starting in Q4, Netflix will make its ad inventory available to buy through Amazon’s programmatic buying platform the Amazon DSP in 12 markets including the U.S., the U.K., Germany and Japan.
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Wednesday • August 27, 2025
Samsung, Prime Video Have Highest Smart TV Ad Reach
For the 2024 Year, Samsung had Advertising Reach of 45.54 Million Smart TV Households, while Prime Video had 45.48 million
Video advertising content appearing on Samsung’s smart TV operating system and the Amazon Prime Video streamer were in a virtual dead heat in 2024 when it comes to reach of smart TV U.S. households (through all capable devices), according to an ARF Dash study.
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Monday • August 25, 2025
LinkedIn deepens video ad push, taps more publishers and creators to spur growth
LinkedIn Adds Over 70 Publishers and Creators to BrandLink
LinkedIn is expanding its video advertising program, adding new publishers and creator-led shows to draw marketing dollars. The Microsoft-owned platform for professionals said on Monday that AT&T Business, IBM, SAP and ServiceNow will sponsor the debut season of four video programs as part of an expansion of its BrandLink program.
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Thursday • July 17, 2025
Netflix to Roll Out Interactive Ads Later This Year
Netflix Said It Expects Advertising Revenue to Roughly Double in 2025, as the Company Introduces Interactive Ads in the Second Half of the Year
Netflix expects its advertising revenue to double in 2025, fueled by successful upfront deals and the global rollout of its proprietary ad tech stack. The company is expanding into new verticals, including gaming and live entertainment venues like Netflix House, set to open in late 2025.
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Tuesday • June 17, 2025
SiriusXM and Narrativ Partner on AI Voice Replication for Audio Ads
The Partnership Aims to Cut Production Time and Costs, While Compensating Voice Actors
SiriusXM Media has signed a multi-year agreement with artificial intelligence startup Narrativ to use voice replication technology in its audio ads. The deal enables the satellite and online audio platform to replicate voice actors’ performances and produce localized ad campaigns at scale—a move aimed at reducing production costs and turnaround times, according to Lizzie Collins, senior vice president of B2B marketing and ad innovation, SiriusXM Media.
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