About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • February 25, 2025
X Rolls Out Grok-Powered AI Ads
Some Major Brands Like Apple, Amazon, Unilever and Kraft Returning to the Platform
Shortly after Elon Musk’s artificial intelligence (AI) startup xAI debuted an update to Grok-3 and launched DeepSearch, the billionaire entrepreneur’s social platform X announced two end-to-end Grok-powered ad-creation features. The first element, “Prefill with Grok,” is designed to generate promotions for brands based on a URL. “Input your website URL, and Grok will generate ad copy, imagery, and a call-to-action (CTA) headline tailored to your brand,” the company explained in a recent X post.
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Thursday • February 20, 2025
Amazon tests search feature that shows products it doesn’t sell
Currently in beta, the expanded search function will send shoppers to a brand’s website if the product they want isn’t sold on Amazon.
As more brands turn to AI to help with product search, Amazon is looking beyond its platform to improve the customer experience. The move increases the chances for shoppers to find exactly what they need through the familiarity of Amazon’s site. When customers are redirected to a brand’s website, the brand manages all payments and orders. Some brands may use the Buy with Prime feature, though, which allows shoppers to receive Prime delivery benefits on their order, even if it isn’t sold by Amazon.
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Sunday • January 26, 2025
Paramount Brings Live Shoppable Ads to the NFL Playoffs
Fans can shop for snacks and entertainment during the AFC Championship game in the CBS Sports digital storefront.
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it’s bringing live, shoppable ads to Sunday’s NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront, a second-screen shoppable experience.
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Wednesday • January 15, 2025
Netflix Projected To Top $3.2B In Ad Revenue This Year
Monthly Active Users in The U.S. and Canada to Rise to 41.9 Million (2025) to 71.2 Million (2030).
Live sports and other events will help to double advertising revenue at Netflix to $3.2 billion in 2025, according to estimates from New Street Research. It estimates 56% of 2025 results will come from the U.S. and Canada — $1.8 billion (up from $913 million). “We think the two most important variables to achieving this — or not — are U.S/Canada MAUs [monthly active users] and CPMs [cost per thousand viewers],” says Dan Salmon, media analyst of New Street.
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Monday • January 13, 2025
Disney launches new Ad tech tools at Global Tech & Data Showcase
“In This Transformative Era of Advertising, Brands Need More Than Just Compelling Storytelling.”
Disney Advertising unveiled a suite of ground-breaking ad technology tools during its fifth annual Global Tech & Data Showcase in Las Vegas. Held at the Chelsea Theater, the event brought together top brands, agencies, and clients to showcase Disney’s latest advancements in ad tech and innovation strategy. Rita Ferro, President of Global Advertising at The Walt Disney Company, announced that Disney’s ad-supported platforms, including Disney+, Hulu, and ESPN+, have reached a combined monthly active user base of 157 million globally.
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Wednesday • January 8, 2025
Disney says about 157 million global users are streaming content with ads
Advertising Has Become a Key Driver of Profitability for Streaming Services
Disney said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms — Disney+, Hulu and ESPN+. That number includes 112 million users domestically and is an average per month over the last six months. While traditional TV outlets have a standard way of measuring ratings and viewership, there is still no industry standard methodology for measuring global streaming advertising audience size.
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