About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
-
Tuesday • November 19, 2024
Apple is selling Apple News ads directly for the first time
The Shift Toward Direct Sales Represents a Significant Milestone in Apple’s Advertising Ambitions
Apple has started selling its own advertising inventory for Apple News, two sources familiar with the effort told Axios. It’s pitching new ad units that it hopes will maximize revenue for itself and its publishing partners. Apple has been selling its own ad inventory in search and within its App Store for a while. Until now, it’s relied on third-party vendors to sell Apple News ads, limiting the revenue potential for itself and the thousands of publishers that distribute content on the free version of Apple News.
-
Wednesday • November 13, 2024
The New York Times introduces new ad targeting to reach readers beyond hard news
Newspaper Completes Ad Integration of The Athletic and Opens Less Newsy Audiences to Advertisers
The New York Times announced an advertising update to its platform, marking the first time that all the brands in its portfolio, including The Athletic, are fully integrated into its ad machine. The Times’ ad team also said it would open new targeting categories that reach “superusers” and lifestyle content, while avoiding politics and hard news.
-
Saturday • November 2, 2024
Microsoft Launches Targeted Ads, Metrics, Diagnostics In Copilot AI Platform
The Ads Will Run Below Copilot’s Organic Response in Results
Microsoft is adding targeted ads, metrics and diagnostic capabilities to Copilot, the company announced Wednesday. The ads will run below Copilot’s organic response in results, with a stronger focus on relevancy of the information served. Users will see fewer ad annotations and extensions, said Paul Longo, Microsoft general manager of AI in Ads, attributing this to the technologies’ ability to more effectively identify relevant and useful content.
“The updated Microsoft Copilot delineates organic and sponsored conversations better and introduces ads in a way that complements Copilot’s simplified layout,” Longo wrote in a post.
-
Friday • October 25, 2024
X Revamps Ads Platform
The Company Says the Redesign is Focused on Attracting More Small Businesses and Driving Better Results
The microblogging app says its “entirely new X Ads platform,” available now to “select new advertisers,” uses the company’s AI technology to “enhance targeting efficiency.” Advertisers will also be able to set their desired cost per action — a feature aiming to help maximize SMBs’ profitability in the app.
In addition, the company says it has added other features, including bid optimization for brands’ target ROI, automatic tracking pixel creation for enhanced measurement, one-click DM support, and AI-powered “Auto Targeting,” which uses internal engagement insight to optimize delivery of brands’ ads to their desired audience.
-
Tuesday • October 22, 2024
Microsoft and OpenAI are giving news outlets $10 million to use AI tools
The Grants Will Go Toward Hiring AI Fellows Focused on Using the Tech For Analysis, Engagement, and More
Microsoft and OpenAI announced they’re offering a select group of media outlets up to $10 million ($2.5 million in cash plus $2.5 million worth of “software and enterprise credits” from each) to try out AI tools in the newsroom.
This news comes while the two companies are still facing a slew of copyright lawsuits, including from The New York Times, The Intercept, Raw Story, AlterNet, the Center for Investigative Reporting, and the Alden Global Capital-owned New York Daily News and Chicago Tribune. Those have continued despite licensing deals reached with many media outlets, including The Verge’s parent company, Vox Media.
-
Tuesday • October 8, 2024
Snapchat is bringing ads to the Chat tab
Users Will Now Start to See “Sponsored Snaps” From Advertisers Alongside Messages From Their Friends
Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends.
Users won’t be notified about Sponsored Snaps and will be able to tell them apart from regular messages, the company says. If a person decides to leave a Sponsored Snap unopened, it will eventually be removed from their inbox. If a user decides to open a Sponsored Snap, they can reply to the ad or click on a link to learn more.
SHARE