About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Monday • February 9, 2026
Amazon enables communication between ads platform and AI agents
The Amazon Ads MCP Server serves as a Translation Layer between AI Agents and the Amazon Ads API to Turn Simple Prompts into Structured Campaigns
The Amazon Ads MCP Server is designed to enable multiple AI platforms to seamlessly integrate in a common marketplace. Specifically, the Amazon Ads MCP Server recognizes the limitations of current APIs, which were designed to handle discrete tasks individually rather than the complete workflows AI agents are responsible for managing. As a result, these agents are piecing together individual steps, rather than running a coordinated campaign, reducing efficiency and effectiveness.
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Monday • February 9, 2026
ChatGPT rolls out ads
OpenAI on Monday Announced It’s Beginning to Test Ads in the U.S. for Users on Its Free and Go Subscription Tiers
OpenAI sought to address concerns about how ads might affect the user experience, stating in a blog post: “Ads do not influence the answers ChatGPT gives you, and we keep your conversations with ChatGPT private from advertisers. Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks.” The move, which the company announced last month, drew ridicule in a series of Super Bowl ads that ran on Sunday from a top rival, Anthropic.
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Wednesday • January 21, 2026
Threads To Roll Ads Out Globally To All Users
Following the Global Availability of Ads on Threads to All Advertisers Last Spring, the App will Expand Ads to Its 400 Million Users in a “Gradual Rollout”
The announcement states that users can expect the same level of personalization in Threads ads as what they are accustomed to on Facebook and Instagram, as all ads will be powered by Meta’s AI ads system. Since its initial launch in 2023, Meta has worked on building out ad opportunities for advertisers and creators by introducing new AI-powered ad tools, formats and cross-platform accessibility.
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Tuesday • January 20, 2026
Microsoft Readies Ad-Supported Xbox Cloud Gaming
Bringing Ad-Supported Gaming to Its Cloud Service would give Brands an Entrance into Microsoft’s Premium Gaming Ecosystem
Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Although unconfirmed, ads in this tier are expected to include two-minute pre-roll video ads that are typically unskippable. The service is undergoing internal testing with Microsoft employees.
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Tuesday • January 20, 2026
ChatGPT to begin testing ads as generative AI competition heats up
OpenAI said that Advertising will not influence the Answers ChatGPT provides and that Ads and Sponsored Content would be Clearly Labeled
OpenAI will begin testing advertising on ChatGPT, its generative artificial intelligence platform, in the coming weeks, the company announced in a blog post. OpenAI said it would implement several protections to assure users that the information they reveal on the AI platform would not be shared with advertisers and that what ChatGPT provides would be “driven by what’s objectively useful,” rather than advertising.
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Thursday • January 8, 2026
Disney Going ‘Vertical,’ Unveils AI ‘Ad Agent’
Disney+ will Start Up Short-Form Video Content for All Its Entertainment Programming
Disney is calling this a “vertical” video effort, where new “tiles” on short-form content will appear on its streaming platforms. In keeping with the continued industry-wide AI theme, Disney also announced efforts for new and old brands when it comes to quickly creating advertising messaging especially for connected TV platforms.
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