• Tuesday • November 19, 2024

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    Axios

    Apple is selling Apple News ads directly for the first time

    The Shift Toward Direct Sales Represents a Significant Milestone in Apple’s Advertising Ambitions

    Apple has started selling its own advertising inventory for Apple News, two sources familiar with the effort told Axios. It’s pitching new ad units that it hopes will maximize revenue for itself and its publishing partners. Apple has been selling its own ad inventory in search and within its App Store for a while. Until now, it’s relied on third-party vendors to sell Apple News ads, limiting the revenue potential for itself and the thousands of publishers that distribute content on the free version of Apple News.

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  • Wednesday • November 13, 2024

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    Industry News Source

    The New York Times introduces new ad targeting to reach readers beyond hard news

    Newspaper Completes Ad Integration of The Athletic and Opens Less Newsy Audiences to Advertisers

    The New York Times announced an advertising update to its platform, marking the first time that all the brands in its portfolio, including The Athletic, are fully integrated into its ad machine. The Times’ ad team also said it would open new targeting categories that reach “superusers” and lifestyle content, while avoiding politics and hard news.

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  • Wednesday • November 13, 2024

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    The Verge

    The Wall Street Journal is testing AI article summaries

    Look For the ‘Key Points’ Box Above Articles

    The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top of its news stories. The summaries appear as a “Key Points” box with bullets summarizing the piece. The Verge spotted the test on a story about Trump’s plans for the Department of Education, and the Journal confirmed it’s trialing the feature to see how readers respond.

    The “Key Points” box has a message explaining that an “artificial intelligence tool created this summary” and that the summary was checked by an editor. The box also points to a page about how the WSJ and Dow Jones Newswires use AI tools.

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  • Friday • November 1, 2024

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    The Verge

    Apple is acquiring the popular image editing app Pixelmator

    Pixelmator Says There Will Be ‘No Material Changes’ to its Mac and iOS Apps at This Time

    Apple has agreed to acquire Pixelmator, a popular image editing app available on Mac and iOS. Pixelmator announced the news in a post on its blog, saying it will now “have the ability to reach an even wider audience and make an even bigger impact on the lives of creative people around the world.”

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  • Sunday • October 27, 2024

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    Techcrunch

    Meta releases an ‘open’ version of Google’s podcast generator

    It Can Generate Back-and-Forth, Podcast-Style Digests of Text Files Uploaded to It

    Meta has released an “open” implementation of the viral generate-a-podcast feature in Google’s NotebookLM.

    Called NotebookLlama, the project uses Meta’s own Llama models for much of the processing, unsurprisingly. Like NotebookLM, it can generate back-and-forth, podcast-style digests of text files uploaded to it.

    NotebookLlama first creates a transcript from a file — for example, a PDF of a news article or blog post. Then it adds “more dramatization” and interruptions before feeding the transcript to open text-to-speech models.

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  • Tuesday • August 27, 2024

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    Industry News Source

    X Tests Video-Conferencing Tool To Compete With LinkedIn, Microsoft Teams

    X is Taking its “Video-First” Strategy Even Further

    To compete in the business-to-business market and take on other video-conferencing platforms, the social platform formerly known as Twitter is testing a video conferencing tool, which would allow users to start conferences directly from the app.

    The tool was first shared by X employee Chris Park on the platform late last week. In his post, Park said that the tool received minimal feedback from his team, and that it would provide a “strong alternative” to Google Hangouts, Zoom, AWS Chime, and Microsoft Teams.

    The feedback Park did receive includes developing better notification to indicate people joining or leaving conversations, as well as the ability to pin main speakers or participants.