About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Wednesday • July 31, 2024
Microsoft Bing Advertising Revenue Up 19% (Back To Growth?)
Microsoft Reported Better-Than-Expected Earnings and Revenue For the Fiscal Fourth Quarter
Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter was 10 quarterly earning reports ago, in Q3 2022.
Microsoft wrote, “Search and news advertising revenue excluding traffic acquisition costs increased 19%.”
Here are the highlights of the report: Revenue was $64.7 billion and increased 15% (up 16% in constant currency), operating income was $27.9 billion and increased 15% (up 16% in constant currency), net income was $22.0 billion and increased 10% (up 11% in constant currency), and diluted earnings per share was $2.95 and increased 10% (up 11% in constant currency).
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Friday • July 19, 2024
X Launches Ads For Trending Events
The Company Says Advertisers Who Have Tested Trend Genius are Driving Record Engagement Rates
X’s strongest attribute is likely its position as a hub for public conversation around real-time events. This is why the microblogging platform previously known as Twitter is introducing “Trend Genius” ads, which utilize artificial intelligence to deploy “hyper-relevant ads” based on real-time conversation trends.
“We’ve seen time and again how time-consuming and labor-intensive it can be for advertisers and agencies to keep pace with culture; how challenging it is to swiftly deploy creative and paid media during the ‘lightning in a bottle’ moments relevant to their brand; and how ‘social media war rooms’ can only go so far,” the company posted on Thursday.
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Friday • July 19, 2024
Snapchat Launches ‘Unconventional’ AR Sports Series With Creators, Brands
Each Episode Will Feature Popular Snap Creators and Brand Sponsors
Snapchat’s new “Snap Sports Network” is an immersive in-app viewing experience devoted to highlighting “unconventional” sports including dog surfing, hobby horsing, professional pillow-fighting, gurning (a British sport based on making the ugliest facial expression) and more.
According to Snap, 180 million Snapchatters watch sports coverage every month on average, and 67% of users report that Snap filters and Lenses offer a unique sports content experience, while 55% say the platform is their favorite for staying connected with sports-related content.
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Tuesday • July 16, 2024
Apple revamps App Store search layout, emphasizing ads and suggestions
Apple’s App Store Search Redesign Puts Ads Front and Center
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters: Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app install ads.
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Thursday • July 11, 2024
Amazon Ads Offering Expands To Non-Marketplace Sellers
Sponsored Display is a Lead-Generation Feature for Businesses That Do Not Sell in the Amazon Store
Amazon Ads launched a beta for businesses allowing businesses that do sell products on its platform to generate leads through display ads across its network. Jeffrey Cohen, Amazon Ads Tech Evangelist, announced the rollout on Wednesday on his LinkedIn page. Sponsored Display is a lead-generation feature for businesses that do not sell in the Amazon store.
It captures shopper intent, those who have shown interest in a brand or product. The feature is built into the ad experience, helping brands not selling on the network to collect customer leads. Through lead-generation ads, Cohen explains, “customers can engage with ads to sign up for information directly in the ad creative. Customers will not be diverted from the website where they interact with the ad.”
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Monday • June 24, 2024
Netflix Extends Microsoft Partnership To Support CTV Ads, Campaigns
The Change Gives Advertisers the Ability to Reach Netflix Viewers Through the Microsoft Advertising Network
The streaming company has made its inventory available to advertisers running CTV campaigns in the United States, as well as Canada, Brazil, Mexico, United Kingdom, France, Germany, Italy, Spain, and Australia.
Netflix had approximately 269.6 million paid subscribers worldwide as of the first quarter of 2024, up from about nine million in the previous quarter, according to Statista data published in May.
Advertisers must accept the Netflix inventory policy in their ad group settings by editing an existing campaign or when setting up a new CTV campaign in Microsoft Advertising.
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