About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • January 7, 2025
Roku Grows To 90M Households
Roku’s Stock Market Pricing Could Also See Another Bump
Streaming distribution service Roku is now in 90 million North American households — and is in nearly half of all U.S. broadband households.
Overall, Anthony Wood, founder and CEO, of Roku, in a release says the platform has “more engagement than any other TV OS [operating system] platform in the U.S.” The households consist of homes in the U.S., Canada, and Mexico. The growth overdelivered on one analyst estimate, which expected the company to get to 88 to 89 million homes by the end of the fourth quarter.
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Thursday • December 26, 2024
First Netflix Games Set NFL Record, Become Most-Streamed Ever
Netflix Averaged 24.2 Million US Viewers on Christmas Day
Netflix delivered strong NFL broadcast-like viewership for its exclusive and first-time NFL airings on Christmas Day — averaging 24.2 million U.S. viewers for two games, according to Nielsen — and averted any industry concerning buffering or latency issues.
In addition, Netflix football airings became the most-streamed NFL games in U.S. history — surpassing those on NBCUniversal’s Peacock streamer, which in January aired an NFL Wild Card playoff game between the Miami Dolphins-Kansas City Chiefs. Peacock earned an average 22.9 million Nielsen-measured viewers.
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Wednesday • December 11, 2024
Facebook’s Global Ad Revenue Poised To Top $100B In 2024: Report
The Platform is Poised to Surpass $100 Billion in 2024, With a Global Advertising Audience of 2.2 billion
Facebook, Meta’s original social media platform, has managed to survive over two decades of fluctuating consumer interests, major lawsuits and market fluctuations, remaining as the most populous and best-monetized social network in the world. Facebook’s revival, according to WARC, has been fueled by APAC advertisers targeting Western Gen Z consumers, paired with the success of AI innovation and a decision to move away from targeting in favor of outcomes.
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Tuesday • November 19, 2024
Apple is selling Apple News ads directly for the first time
The Shift Toward Direct Sales Represents a Significant Milestone in Apple’s Advertising Ambitions
Apple has started selling its own advertising inventory for Apple News, two sources familiar with the effort told Axios. It’s pitching new ad units that it hopes will maximize revenue for itself and its publishing partners. Apple has been selling its own ad inventory in search and within its App Store for a while. Until now, it’s relied on third-party vendors to sell Apple News ads, limiting the revenue potential for itself and the thousands of publishers that distribute content on the free version of Apple News.
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Wednesday • November 13, 2024
The New York Times introduces new ad targeting to reach readers beyond hard news
Newspaper Completes Ad Integration of The Athletic and Opens Less Newsy Audiences to Advertisers
The New York Times announced an advertising update to its platform, marking the first time that all the brands in its portfolio, including The Athletic, are fully integrated into its ad machine. The Times’ ad team also said it would open new targeting categories that reach “superusers” and lifestyle content, while avoiding politics and hard news.
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Saturday • November 2, 2024
Microsoft Launches Targeted Ads, Metrics, Diagnostics In Copilot AI Platform
The Ads Will Run Below Copilot’s Organic Response in Results
Microsoft is adding targeted ads, metrics and diagnostic capabilities to Copilot, the company announced Wednesday. The ads will run below Copilot’s organic response in results, with a stronger focus on relevancy of the information served. Users will see fewer ad annotations and extensions, said Paul Longo, Microsoft general manager of AI in Ads, attributing this to the technologies’ ability to more effectively identify relevant and useful content.
“The updated Microsoft Copilot delineates organic and sponsored conversations better and introduces ads in a way that complements Copilot’s simplified layout,” Longo wrote in a post.
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