About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Thursday • September 19, 2024
Amazon Ads launches a new AI Video generator
New Generative AI Empowers Advertisers to Elevate Creativity, Crafting Ads that Captivate Audiences
Today at Accelerate, Amazon Ads announced a new feature that uses generative AI technology to make it easier for advertisers to create more interesting and relevant video ads for customers. The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product’s distinct selling proposition and features, leveraging Amazon’s unique insights to vividly bring a product story to life.
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Monday • September 9, 2024
YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed
Netflix’s Ad-Supported Tier is Less Than Two Years Old and Still Has Room to Grow
Key stat: Netflix saw a 16.8% increase in digital ad revenue in Q2 2024, marking the fourth consecutive quarter of growth, according to the company’s earnings. YouTube’s and Roku’s digital ad revenue growth peaked in Q1 2024, while Disney’s streaming revenue growth peaked in Q3 2023.
This year, Netflix’s connected TV (CTV) ad revenue will reach $760 billion, growing 36.8% YoY, according to our March 2024 forecast.
By phasing out its basic ad-free plan and cracking down on password sharing, Netflix is taking action to boost ad-supported subscriptions. -
Monday • September 9, 2024
Amazon and Walmart are search advertising’s growth engines
Walmart’s Search Ads Match Amazon’s in Breadth and Consistency
The trend: Google’s share of search ad revenues will dwindle to a hair over 50% this year, down from about 55% two years earlier. Retail media search will capture the majority of new search ad dollars over the next few years.
As the channel gains momentum, generative AI (genAI) and measurement are two areas to watch. So, which retailers are capturing retail media search ad budgets, and what’s next in retail media search?
Walmart leads the pack: Walmart’s (a distant) second to Amazon. It will account for nearly 4 in 10 non-Amazon retail media search ad dollars this year—more than any other single competitor. That translates to $2.42 billion in search ad revenues.
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Wednesday • July 31, 2024
Microsoft Bing Advertising Revenue Up 19% (Back To Growth?)
Microsoft Reported Better-Than-Expected Earnings and Revenue For the Fiscal Fourth Quarter
Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter was 10 quarterly earning reports ago, in Q3 2022.
Microsoft wrote, “Search and news advertising revenue excluding traffic acquisition costs increased 19%.”
Here are the highlights of the report: Revenue was $64.7 billion and increased 15% (up 16% in constant currency), operating income was $27.9 billion and increased 15% (up 16% in constant currency), net income was $22.0 billion and increased 10% (up 11% in constant currency), and diluted earnings per share was $2.95 and increased 10% (up 11% in constant currency).
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Friday • July 19, 2024
X Launches Ads For Trending Events
The Company Says Advertisers Who Have Tested Trend Genius are Driving Record Engagement Rates
X’s strongest attribute is likely its position as a hub for public conversation around real-time events. This is why the microblogging platform previously known as Twitter is introducing “Trend Genius” ads, which utilize artificial intelligence to deploy “hyper-relevant ads” based on real-time conversation trends.
“We’ve seen time and again how time-consuming and labor-intensive it can be for advertisers and agencies to keep pace with culture; how challenging it is to swiftly deploy creative and paid media during the ‘lightning in a bottle’ moments relevant to their brand; and how ‘social media war rooms’ can only go so far,” the company posted on Thursday.
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Friday • July 19, 2024
Snapchat Launches ‘Unconventional’ AR Sports Series With Creators, Brands
Each Episode Will Feature Popular Snap Creators and Brand Sponsors
Snapchat’s new “Snap Sports Network” is an immersive in-app viewing experience devoted to highlighting “unconventional” sports including dog surfing, hobby horsing, professional pillow-fighting, gurning (a British sport based on making the ugliest facial expression) and more.
According to Snap, 180 million Snapchatters watch sports coverage every month on average, and 67% of users report that Snap filters and Lenses offer a unique sports content experience, while 55% say the platform is their favorite for staying connected with sports-related content.
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